Disembodied Performance on facebook

Facebook has the power of expressing an image of oneself that isn't actually self. In other words, it's a great way for a person to have an individual PR campaign. The type of comments someone makes about themselves, others, and the type of pictures that a person publishes will project an image (disembodied self) of themselves as they see fit in the world. I have witnessed people post wonderful pictures of themselves and their family when I know them personally and I know their lives are miserable. It is a facade. I personally don't try to live on Facebook because I don't think it's a valid community as it doesn't build deep relationships. Ask me to be your friend on facebook and most likely I won't think twice. Ask me for my phone number and I will definitely think twice. In this respect, facebook allows social interaction that is at a superficial level. The upside to this argument is that if a person portrays themselves in a more than favorable manner, and it is not reality, chances are people will believe what they see and consequently it can become reality. Once again, it is a PR campaign.